quaLItyFEEDBACK.less noise.
Swurl is a space designed for honest critique on real work.
Swurl is a place that nurtures growth. We provide actionable feedback from other highly skilled and empathetic experts in cross-functional tech. The search starts with common values and interests.
A place for deeper conversations
At the heart of Swurl is the Critique Board. There are plenty of places to show your design work, but very few where you can get visual feedback in a form you can actually use.
Our mission is to make networking feel like more than a connect button, where professionals can easily find help, provide detailed support to their peers, and show more of themselves.
Connect with people who value depth over noise. Build relationships that challenge, support and inspire you. Online vetted coaches, mentors and recruiters who offer practical feedback. No generic advice or sales funnels.
Tap into curated resources, vetted coaches and meaningful discussions that move your professional journey forward.
Inspired by (the spirit of) immigrant communities, Swurl is rooted in honesty, reciprocity and practical care. We grow by lifting each other up.
Every post has a 30-day lifespan. We prioritize conversations that stay alive while they matter.
No ads. No noise. This is a space to show up as yourself. Pressure is off. Presence is real.
Who is it for?
With endless feeds, constant notifications and a pressure to perform - traditional social media can feel overwhelming.
Swurl is for professionals who don't perform well in that pressure, they need a space for feedback and a space where they can find trusted collaborators without the extras. Swurl is for you if you have a project that you need some eyes on and you are willing to help others.
Swurl isn’t about self-promotion. It’s about process, story, and progress. All shared in a calm, creative space.
Less noise, more socratic conversation
Looking for an intentional space to explore ideas and reconnect with your curiosity?
Getting answers to hard questions
Stuck on your work or your next move? Get specific, vetted feedback that gives you a step to take, not just an opinion.
Warm intros and diverse cultures
A small, mixed room of people who want to help and be helped, that's the whole point.
How we create a safe space
We foster a thoughtful, cross-industry community where real conversations spark real insight. Where creativity isn’t an afterthought, it’s part of how we connect.
Share what you know. Show how you think.
Diversify your network
Share your creativity and interests
Consult with peers, mentors, and coaches
Pricing
For professionals who want honest feedback on their work and connections built on shared values.
One membership, one price. Anyone can apply. We review every application for fit, and a referral from a current member helps. If you're accepted, we'll email you to set up your membership.
$19/month
Locked at $19/month while you're a member. Cancel anytime. Billed in USD (tax included).
- The Critique Board: specific feedback on your work from members reviewed for fit.
- A mixed group of members selected for fit and balance, who want to help and be helped.
- Connect over shared values and interests, beyond titles and industries.
- A calm, ad-free space with no algorithmic feed.
We reply to every application within 10 days.
Membership terms
Story behind the founders
Swurl began with a simple belief: networking should lead to real and tangible help.
It all started with an idea between co-founders Ayka and Eric - a platform that would combine the utility of Upwork with the depth of true community.
Today, Swurl is much more. It's a safe space for meaningful connections, honest feedback and quiet ambition.
It’s about the people. And it’s how we’re redesigning professional networking. Swurl is not for everyone, it is for people who are naturally empathetic and find themselves helping their coworkers without thinking about it.
I grew up in an immigrant Russian family where helping people wasn't something you talked about. You made room at the table, you lent money you didn't have, and that was that. Most of what I do traces back to it.
I've jumped around a lot since — robotics, a 3D software company in Paris, product, design, community building, a podcast. The thread through all of it is people. The best ones I've worked with were almost never the loudest; some barely had a LinkedIn. And every time I got burned by the wrong person, it had nothing to do with their degree. It came down to how they think, what they believe, and whether you could trust them when it mattered.
That's why my husband Eric and I started Swurl: a small, curated community for people who are good at their work and want to share it, built as a reaction to networks that run on noise and vanity metrics.
I’ve spent my career helping organizations grow from reactive IT environments into scalable, modern, and secure operations. One of my proudest accomplishments was helping build and automate IT systems that supported over 1,000 plus remote users while improving security, onboarding, lifecycle management, and overall employee experience.
I’m also proud of mentoring people throughout my career, helping team members grow into stronger leaders, engineers, and operators.
Outside of work, creating the What They Talkin (WTT) podcast has been meaningful because it gave me a platform to have real conversations about life, culture, business, technology, and everyday experiences people connect with.
The team
Designed by a team of RISD and RIT UX specialists, Swurl is built with love, intention and experience. We’ve partnered with career coaches, tech recruiters and community leaders to offer an experience that feels truly human.
